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Work-Inner
Client
Hubtel
Industry
Fintech / Payments
Services
Product Design, UI/UX,
Development, Product Strategy
Development, Product Strategy
Year
2024 – 2025
01. The challenge
Many Ghanaian businesses, especially SMEs, found it difficult to accept and manage digital payments. Existing tools were either too complex, unreliable or not designed for their everyday needs.
02. Our approach
We took a human-centred approach, working closely with merchants to understand their workflows, pain points and goals. We then designed and built a solution that is simple, fast and reliable — from onboarding to daily use.
User research
with real merchants
Simple, intuitive
interface
Scalable and
secure architecture
03. The solution
A modern, easy-to-use merchant platform that lets businesses accept payments, track transactions in real time and stay in control of their operations — across web and mobile.
04. The results
3x
increase in
active merchants
active merchants
50%
faster onboarding
99.9%
platform uptime
High
merchant
satisfaction
satisfaction
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